Spike W. S. Lee
- Media Contact
I am interested in how and why human thinking is embodied, metaphorical, and context-sensitive. I study the role of these properties in judgment and decision making, emotion, and behavior. For example, I have found that wiping one's hands metaphorically "wipes the slate clean" and eliminates postdecisional dissonance (Lee & Schwarz, 2010, Science). Incidentally smelling something fishy elicits social suspicion, and a suspicious feeling enhances people's ability to detect and identify fishy smells (Lee & Schwarz, 2012, JPSP). My primary goal is to deepen our theoretical understanding of the boundary conditions, underlying mechanisms, cultural variations, and functional values of these effects.
Primary Interests:
- Culture and Ethnicity
- Emotion, Mood, Affect
- Judgment and Decision Making
- Social Cognition
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How Sensory Cues Shape Our Goal Pursuit, Decision Making, and Policy Preference
Journal Articles:
- Lee, S. W. S., Oyserman, D., & Bond, M. H. (2010). Am I doing better than you? That depends on whether you ask me in English or Chinese: Self-enhancement effects of language as a cultural mindset prime. Journal of Experimental Social Psychology, 46, 785-791.
- Lee, S. W. S., & Schwarz, N. (in press). Bidirectionality, mediation, and moderation of metaphorical effects: The embodiment of social suspicion and fishy smells. Journal of Personality and Social Psychology.
- Lee, S. W. S., & Schwarz, N. (2011). Wiping the slate clean: Psychological consequences of physical cleansing. Current Directions in Psychological Science, 20, 307-311.
- Lee, S. W. S., & Schwarz, N. (2010). Dirty hands and dirty mouths: Embodiment of the moral-purity metaphor is specific to the motor modality involved in moral transgression. Psychological Science, 21, 1423-1425.
- Lee, S. W. S., & Schwarz, N. (2010). Washing away postdecisional dissonance. Science, 328, 709.
- Lee, S. W. S., Schwarz, N., Taubman, D., & Hou, M. (2010). Sneezing in times of a flu pandemic: Public sneezing increases perceptions of unrelated risks and shifts preferences for federal spending. Psychological Science, 21, 375-377.
- Owe, E., Vignoles, V. L., Becker, M., Brown, R., Smith, P. B., Lee, S. W. S., et al. (in press). Contextualism as an important facet of individualism-collectivism: Personhood beliefs across 37 national groups. Journal of Cross-Cultural Psychology.
- Oyserman, D., & Lee, S. W. S. (2008). Does culture influence what and how we think? Effects of priming individualism and collectivism. Psychological Bulletin, 134, 311-342.
Other Publications:
- Lee, S. W. S., & Ellsworth, P. C. (in press). Maggots and morals: Physical disgust is to fear as moral disgust is to anger. In K. R. Scherer & J. R. J. Fontaine (Eds.), Components of emotional meaning: A sourcebook. Oxford University Press.
- Lee, S. W. S., & Schwarz, N. (in press). Metaphor in judgment and decision making. In M. J. Landau, M. D. Robinson, & B. P. Meier (Eds.), Metaphorical thought in social life. Washington, DC: American Psychological Association.
- Oyserman, D., & Lee, S. W. S. (2008). A situated cognition perspective on culture: Effects of priming cultural syndromes on cognition and motivation. In R. M. Sorrentino & S. Yamaguchi (Eds.), Handbook of motivation and cognition across cultures (pp. 237-265). San Diego, CA: Elsevier.
- Oyserman, D., & Lee, S. W. S. (2007). Priming "culture": Culture as situated cognition. In S. Kitayama & D. Cohen (Eds.), Handbook of cultural psychology (pp. 255-279). New York: Guilford Press.
Spike W. S. Lee
Rotman School of Management
University of Toronto
105 St. George Street
Toronto, Ontario M5S 3E6
Canada
- Work: (416) 946-0012
- Mobile: (734) 926-9691